Workshops:
The NextGen Labs

WORKSHOPS AND LECTURES

Inspiring, spontaneous and unfiltered.

The NextGen workshop is designed to give audiences a chance to engage with generation ZAlpha in a more personal and meaningful way; to ask questions and hear the unique thoughts and ideas of Maarten on the Generation ZAlpha and more.

Delve into the complexities of Generations Z, ZAlpha, and Alpha, exploring advanced strategies for an ongoing understanding of the evolving youth culture and media preferences. Immerse yourself in the digital realms of Minecraft, Fortnite, and Roblox, where these platforms transcend mere entertainment, acting as influential catalysts for personal development. Alternatively, navigate the nuanced impacts of growing up in technology-driven environments for digital generations, revealing unique perspectives on shopping, leisure and learning.

The goal is that everyone walks away from the workshop understanding more about how generation ZAlpha reacts, thinks and engages. Join us in this exploration into the next (micro) generation.

Duration: 60 minutes

““Where Gen Z still demands that the digital experience approach the real experience,

Gen ZAlpha will be the generation that demands that the real experience offers at least as much as it does in the digital world”.”
- Maarten Leyts