MAARTEN LEYTS
Maarten is youth marketer, founder and CEO of Trendwolves, a European trend agency specializing in early-stage trends and cultural youth research. He leads the department that translates trends into products, services and marcom strategies.
Driven by his passion for trend and youth research, Maarten initiated the postgraduate course in Trend-watching and Future Studies at HoGent. Additionally, as a member of the advisory board of US cultural strategy firm Sparks & Honey, he provides valuable insights into youth culture and trends. Serving as the president of La Futura, the global trend association, underscores his commitment to advancing the field of trend analysis and future studies. This dedication is further evident in his authorship of a book on the Generation ZAlpha.
Maarten, has documented his expertise in the book Generation ZAlpha. He describes the context in which kids - the consumers of 2030 - today grow, their values, beliefs, needs, and aspirations.
His expertise spans a comprehensive range of specialties, including young consumer strategy, youth culture, youth trends, youth marketing and communication, strategy and campaigns, trend briefings, health promotion, and communication targeting youngsters, consulting, research, and trend analysis.