Mattel reactions on COVID-19
Brands have understood that there are real openings in the markets to fill a gap between life experience and virtual life. Therefore, they continue to create online distraction both the shut-in kids and their parents. Brands not only provide content for entertaining kids but also develop a feeling of reassurance and relaxation through anxiety or distress. They also want to create an atmosphere for kids that is safe and reliable. The entertainment sector has been very active over the last weeks to promote their existing online games and to build new features for these children.
Mattel is looking to upgrade its portfolio of popular brands such as barbie, Hot Wheels, Thomas & Friends, and American Girls. They upgrade the company pages each day to keep the kids happy and challenged each day. Mattel also wants to respond to the parents who have real questions concerning their children's time use. A particular separate mobile app has been created for that purpose.