Unboxing
Social media and especially YouTube and TikTok are full of unboxing videos. Not only grown-ups like them but kids too. Unboxing things has become a real hype. Are people doing it for fun, or is it just a smart advertising trick?
What is so fun about it?
What is an unboxing video? Well, it is exactly what the name says it is. Just people who are filming themselves while unpacking a package. But why is it so popular? First of all, these videos are often very funny. To see other’s reactions while opening a box is very amusing. Either they are unpacking some very weird things, or their comments are hilarious. Their comments are often nonfiltered, and kid’s honest opinions can be very entertaining. According to the founder and CEO of Bottle Rocket Management, “Unboxing videos provide the proxy for actually experiencing the joy of receiving and opening something you really desire; this is especially true for items that are out of reach or unattainable,” “The next best thing to owning one is experiencing it virtually, seeing someone else play with it.”
peers
Besides from funny they can be very helpful. If you’re interested in buying something but want to know more about it, these videos are perfect. People like hearing other consumer’s opinions because we feel like we can trust them. Also, kids listen to peers. If they hear from a kidfluencers, whose videos they love that a certain toy is super fun to play with, they are much more likely to ask their parents for the same toy.
Making money
It is important to keep in mind some of these unboxing videos are sponsored. So, the people in the video are obligated to give the product a good review. However, companies don’t pay YouTubers that often for unboxing videos. Many of them send popular unboxers free stuff or pay them to make a personal appearance at a toy store or a convention.
So, it can also be a very good marketing strategy. Think about TikTok; there is an ongoing trend of trying out new products. People love to give their own opinions about a popular product, and as a result, TikTok is full of people all reviewing the same product. This a good way to promote your product. YouTubers like kidfluencer Ryan are also known for their unboxing videos. He makes millions and millions because he gets so many views. Kids love seeing him open up new toys. It is crazy how he is just opening up boxes and at the same time making millions. Unboxing is just a new and fun way to interact with others.
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