kidfluencers: characteristics
Kidfluencers have a significant impact on children and their behaviour. Nowadays, Generation Alpha gets inspired to play with certain toys or games through kidfluencers. Every kidfluencer is different and have their own specialty. Let’s find out which traits are essential to becoming a kidfluencer.
Likability
Likability is super important. If you don’t have this characteristic, it is impossible to become a kidfluencer. Influencers always try to share a positive vibe and they are always so happy. That is a reason why kids love watching them. Kids see these kidsfluencers as someone they want to be and even as their friend.
Engagement
Kidfluencers are always engaging with their public. They post a lot of content on their social media channels like YouTube, Tiktok, or Instagram. They engage with other kids by asking their opinions about specific topic. Being a good kidsfluencer is not only about having a lot of followers but also about having a lot of engagement. This is how they connect with their followers.
Authenticity
Every kidfluencer has its own type of content (gaming, toys reviews, fashion...). It is essential to stand out, to be different. Kids like exploring new things, there always looking for something new, you have to have unique content. We may not underestimate the power of kidfluencers. When kids really look up to someone, they start to copy them and try to be like them.
Creativity
Kidfluencers can communicate and engage with a large group of children by developing, maintaining, and engaging a loyal audience. Kidfluencers make creative videos and challenges that capture the interest of children. They find original ways to share great ideas. We may not forget that these kidsfluencers have a lot of help from their parents. The parents of the kidfluencers spend a lot of time and money in creating and editing these children’s videos. Kids might come up with the content, but it is often the parents who make the videos.