Children and Christmas
Christmas is one of the biggest and most loved holidays in the world. It is the time of the year when people get together, and enjoy each other’s company. Children love Christmas because Christmas means presents and presents means joy. Every year around December, millions of children start making their wish-list. Companies are using more online tools, and advertisements hoping children will put their toys on their wish-list.
YouTube : the place where children and companies meet each other
Toy companies like Mattel or Hasbro have changed their marketing strategies to reach children. Companies realize that children are using more online platforms like YouTube or Google to search for toys.
20% of YouTube’s (100) most popular channels are about toys. Kidfluencers unbox and review toys on YouTube. They have a massive impact on the kind of toys their subscribers buy. Since the last month, Ryan Kaji, the most popular kidfluencer on YouTube, has been posting videos about his favourite toys. He has convinced millions of kids to buy certain of toys, just because he gave them a good review on his channel. YouTube has changed the way children discover toys.
Mattel understands the power of YouTube. It uses the platform to make videos focused on iconic toys like barbie, hot wheels, Polly pocket, American girl, and fireman Sam. Mattel uses YouTube to engage with children but also with their parents. Videos who entertain kids and are nostalgic for parents, who may remember Mattel toys from their childhood. These videos are designed to be co-watched.
Children influence family purchases
It is no secret that brands can reach parents by concurring the hearts of children. Christmas is the time of the year when children have the biggest influence on their parents purchase.In 2019, the holiday retail sales surpassed the trillion-dollar mark in the United States. American families were spending an average of $1,536 during the Christmas holidays.